Project Name: Impact Report
Client Type: Non-profit organization
Project Commencement Date: January 2018
Project Completion Date: May 2021

For years, nonprofits have relied on printed 20+ page annual reports to communicate insights from their previous year’s impact of their organization and articulate their future intentions. 

Challenge

Three years ago a 35-year organization wanted to modernize their Annual Report to drive engagement to their website and effectively communicate the impact they having on their students in their programs. 

Strategy

Design a digital Impact Report in a visual story-telling style, data-driven with bold graphics. Highlighting testimonials, donor recognition, and an overview of audited financials.

Result

Client now has a digital version of their Impact Report that is housed on their website. The site gives the report a home that can be shared frequently on social media networks, newsletters, blogs, and downloaded and printed – saving them printing, mailing, and postage costs. Moreover, the client can now measure success using web analytics to track page views, scrolling time, and bounce rates. Ultimately having a positive impact on their ROI.