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Plan and develop email campaigns for your digital marketplace to drive engagement with your brand, traffic to the website, and revenue growth through acquisition, retention, cross-sell, and upset, aligning with company strategic, financial, and brand goals.
Business email statistics prove that email is officially the most used content distribution channel for B2B marketers. Social media or instant messaging might be growing in popularity in the everydayness, but at work, marketers prefer email to communicate. Not only that, but 59% of B2B marketers generate the most revenue through email. ~ Content Marketing Institute
EMAIL MARKETING STRATEGIES
Build, test and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content, own quality assurance of all outbound campaigns and tracking.
Design campaigns that are focused on improving deliverability, opt-in and click-through rates, while minimizing unsubscribe rates.
Function as the subject matter expert for all email programs executed with the Email Service Provider (ESP), including the resolution of issues and the implementation of new technology or processes.
Manage trigger-based lifecycle communications to identifying prospect and customer activities and behaviors.
EMAIL MARKETING BEST PRACTICES
- Ensure all emails are CAN-SPAM compliant.
- Stay current on evolving email best practices to drive industry leading creative for mobile, tablet and desktop.
- Work with creative team to create new best in class creative to further the brand as a leader in the name industry marketplace.
- Maintain best practices for Marketing Automation Platforms, list management, lead flow, completion actions, owners, etc.
- Create standardized templates and other assets for ease of campaign management.
- Metrics & KPI Tracking & Reporting
EMAIL MARKETING SERVICES
Manage development and deployment, reporting, and tracking.
EMAIL CAMPAIGNS MANAGEMENT
Manage day-to-day operations of email setup and distribution including scheduling, reporting, and campaign analysis.
SEGMENT EMAIL DATABASES
Segment your lists into marketable clusters to focus marketing efforts and tailored messaging.
SETUP EMAIL AUTOMATION
Customize emails to reach the right people at the right moment without having to repeat the process.