A lead magnet is an incentive that you can offer to potential buyers in exchange for their email address or other contact information.
Lead Magnets are essential assets that can help:
- Bring value to your followers
- Build up your email lists to develop clients
- And are easily adaptable
As solopreneurs you want to drive engagement to your brand. To do so, consider creating Video Snippets.
You’ve seen them, when you search for something on Google, you have a small video that shows up next to the search result to let you know that a video is available to help you based on your search.
It’s a sure-fire way to build content and boost Search Engine Result Pages (SERPS) to standout from your competition.
Remember that you’re trying to build a list of email subscribers who will hopefully convert to customers.
So as long as you create targeted, valuable, aesthetically pleasing lead magnets, there’s no reason why you can’t expect to drive engagement to your brand.
All the Best,